Stitch Fix, Inc. (SFIX) CEO Katrina Lake on Q4 2018 Results

Stitch Fix has three pillars of growth that serve as the foundation of its strategic roadmap: 1.) expanding relationships with existing clients; 2.) acquiring new clients; 3.) growing its addressable market.

The firm now offers something called Style Pass, which offers select clients unlimited styling for a $49 annual membership fee.

The service was introduced in December 2017. To-date Style Pass has outperformed the results from its pilot phase: As of Q4 2018, the number of Style Pass clients grew nearly 60% compared to the prior quarter Q3 2018. In addition, Style Pass clients spend more per fix, receive fixes more frequently, and have higher satisfaction ratings compared to non-Style Pass clients. Services and new initiatives such as Style Pass add flexibility to Stitch Fix’s offering, allowing the firm to drive increased client satisfaction and also serving as a strong catalyst for client reengagement. Evernote k3d7u9r8

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Harry Joiner

Harry Joiner is an executive recruiter for marketing and ecommerce. He has been interviewed by Success Magazine and has appeared in the The Wall Street Journal, MarketingSherpa's "Great Minds in Marketing" series, BusinessWeek,, Internet Retailer, and more.